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Getting a true cost benefit out of digital business begins with establishing a digital strategy as part of your company’s core principles. Let’s be clear, a digital strategy is not a digital marketing strategy. There is much more to it than ad placements and personalization. Digital is not something that can be effective as an..

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It’s safe to say that we’re all aware graphic design is desired in most organizations. Although do we truly understand the importance of graphic design in business? If you believe that your business can survive without compelling communications, think again. In one way or another, you’ll need to visually communicate your product or service’s features,..

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Ecommerce is playing a critical role in the fight against COVID-19, with online retailers experiencing a flood of orders from customers confined to their homes, says GlobalData, a leading data and analytics company. GlobalData’s recent report, COVID-19 Impact on Ecommerce, reveals that COVID-19 will have a long-term positive effect on the ecommerce sector, with even..

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On the fence about working with a digital marketing agency? Here are some awesome advantages of choosing to move forward with it. 1. You’re always on top of the latest trends If you’ve ever tried to follow the trends, search algorithm updates, and new tactics & strategies in digital marketing, you know how constantly it..

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As a prerequisite to economic growth and development, the World Bank Group identifies innovation as the system that creates new products and devises new uses for existing ones. Delivering innovation in a developing economy is a complex undertaking, requiring a systematic approach that is both smart and scalable. Innovation initiatives succeed when governments are able..

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Ten years ago, the 5 largest publicly traded companies in the world included 2 oil firms and one tech firm. Today, all 5 are tech firms with a combined worth of $3.9 trillion. Of the 20 most valuable firms in the world this year, the combined market cap of the tech firms is 2.5 times..

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